If I didn’t know better I’d think this was a gag from GVK. The ad copy is absurd. “The ol’ Mersedes Bends Skatboard Factory?” Seriously? Even if “skateboard” wasn’t misspelled, that would still be a bit much. Twenty dollars will buy you the hottest skateboard you’ve ever seen. Star wheels designed by freestyle champ Ed Nadalin normally sell for $79.95 each (yes, each) but through this ad you can get a complete set for only $12. That’s an amazing 97% discount! Pre-designed configural CAMBER-FLEX? They make a big deal about including sealed bearings, so you know it must be 1976, and it is. Volume 3, Number 1, which is the October 1976 issue of Skateboarder Magazine. My best friend in grade school nada plastic board with a Mercedes logo relief on top, but no name visible anywhere. It always impressed me as a kid. We all called it the Mercedes Benz board. I’m surprised Skateboarder agreed to print this advertisement, it would be the same thing as Thrasher running an ad for Nash…. Oh wait, they actually did that all the time.

Here’s three vintage Levi’s print ads from the 70’s. The one on the right is from Salvador Dali’s brief, unpublicized performance art piece where he worked as commercial artist in various ad agencies. Yes, I am making this up.

SFGate has posted some pictures in a feature called Four decades of skateboarding in San Francisco. It’s part of their Let’s Go to the Morgue! series where they dig up old photographs from the San Francisco Chronicle. Better versions of the picture, along with a little commentary are on the SFGate blog. The earliest photo dates back to 1964, and the last one is from 1994.

A Flex-trol skateboard, apparently the first one on the Interwebs, as I couldn’t find a single image of one anywhere. I’m guessing the name is combination of “flex” and “control.” Yeah I know, wild guess.

This skateboard is fitted with a tension and torque control bar. The trucks are held at a fixed distance by the bar and as result:

1. Has a sharp turning radius. It takes less lean to do a turn.
2. Fewer skid-outs. The control bar tends to keep all 4 wheels on the ground during maneuvers.
3. Board flex is controlled. As the flex increases, the board stiffens. This eliminates any “mushy” feel.

Manufactured by the good folks at A.E. & Co out of Tarzana, Ca. I’m tempted to look it up and see if that patent ever got awarded. List of possible subtitles for this post:

It takes less lean to do a turn.
Fewer skid-outs
As the flex increases, the board stiffens?

Danimal picked this up recently at a Good Will!

Original vintage no skateboarding poster on sale at Antikbar. Published by the British Railways Board in 1978, it will set you back £325.00 or about $560. Pretty cool, but not that’s a steep price. There must be a British Railways Board collector’s scene.

I love the packaging from 70’s era skateboard parts. These parts are shrink-wrapped on a display card for hanging up on pegboard hooks, as if you could go to your local grocery or toy store and pick up a few items for your skateboard. Check out some goods from GT, aka Grentec Leisure Products.

It’s the Cracked Guide to Skateboarding, published in the September, 1976 issue of Cracked Magazine. As a kid, not knowing the history of which came first, I still somehow managed to grok Cracked as a somewhat inferior imitator of Mad Magazine. That didn’t stop me from pouring over each issue I came in contact with. I’ve always associated Mad and Cracked with trailer homes at the lake where my cousin kept his stash hidden from plain sight in his closet. His mother would literally sneer when she’d see us reading them, and she often disapproved vocally of “that trash,” which lent them a small fraction of an illicit quality usually reserved for Playboy and the likes. Sure, there were the frequent Bill Ward illustrations featuring out of place dangerously endowed females, but for the most part it was just adolescent gags and smart-assed comments. Issue 135 of Cracked tackles skateboarding in typical Cracked fashion.

The age old story of an insanely wealthy boy and his dog’s misadventures on a time traveling skateboard. How a comic book character as weak as Richie Rich got a spinoff title is a mystery. Richie must have been pretty popular. The number 2 issue of Richie Rich & the Dollar Dog, (February of 1978) has a story titled “Skateboard Dog.” With the bar already raised so high by the title, you’d think the story would fail to measure up, and you’d be correct. I think every issue of Richie Rich and his affiliated crew is worthy of the title “Number 2.” You can check out this sad tail [sic] after the jump. Some of the pages proved difficult to lay flat, but I didn’t take apart the issue for scanning in fear of destroying it’s obvious (huge) money making potential. I think I paid $3.50 for this 15 year old comic. In 15 more years I may double my investment! Eat that, Richie Rich.

It’s 1978 and the Rocket Racer is back in Volume 1 #182 of The Amazing Spiderman. I haven’t seen the first appearance of the Rocket Racer, but the storyline mimics the ’90s animated Spiderman series, except the Rocket Racer in the cartoon is a teenager, while the original Rocket Racer is drawn more like a full grown man. The Rocket Racer has a skateboard that allows him to defy gravity. Not only does it stick to walls, but it magically adheres the riders feet to the board while riding vertical surfaces. Rocket uses his skateboard to perpetrate crimes to pay his mother’s or gandmother’s medical bills. It’s the age old story of a good hearted person forced into a life of crime. The pages with skateboarding in them are available after the jump, as well as the entire episode from the 1994 animated series.

I’ll join you too… The official title of this publication is “Archie’s Girls Betty & Veronica.” Archie’s been skating since the 60’s. His previous appearances here have only cover-only affairs, but this issue (#250 October, 1976) actually has a skateboarding story inside. Archie gets away with murder as far as the ladies go. I don’t know if Betty and Veronica have ever wised up, but you’d think they would have ditched him. Veronica always seemed more appealing to me when I could stomach to read Archie, but in this comic I’m squarely on Betty’s side. Turns out Betty is a good skater. She’s so good that she’s giving pointers to the guys in the gang, who are doting on her purely because of her skills and not because of her feminine wiles. Big surprise, Veronica is jealous of the attention. I wonder if this the origin of the term “Skate Betty?” Sit back and enjoy the “Wheel Zeal” and let me know if you what the heck the”Shu-Fly” variation of the Christie is.

UPDATE: The Wheel Zeal title gets used again in a 1999 Betty & Veronica skateboarding story.