I’ve seen skateboards with logos for all kinds of drinks, including Pepsi, Coke, Mountain Dew and Sobe , but this is the first time I’ve seen an RC Cola skateboard. This particular one made by Super Surfer. They actually molded “Me and My RC” onto the top deck. The Super Surfer imprints on the bottom and trucks are cool as well. I can’t tell if those are plastic trucks or not. The baseplate is metal, but the trucks look like they might be plastic, although I don’t remember plastic trucks showing up until the 90’s. (UPDATE: They are indeed metal trucks.) Maybe this artifact isn’t as old as the seller claims. But then again when was the last time anyone heard the slogan “Me and My RC,” or Royal Crown Cola, come to think of it.

UPDATE: Thanks to Daymond Dodge for pictures of his own RC Cola board and KC for the RC Cola TV commercial.

5 years ago I found a weird looking board on Ebay. The wacky truck configuration and the fact that it was a promotional board for an auto parts manufacturer made me save the pictures. I just recently found an ad for Hooker Headers in the May, 1976 issue of Hot Rod that had a order form for the Hooker Headers skateboard, and amazingly enough, I was able to find those old pictures among the flotsam on my hard drive. It’s got a metal plate between the trucks, similar to the Flex-trol, but it also adds the ability to change your wheelbase on the fly. Hooker was positioning this as the “ultimate suspension system” for skateboards. Was it a way to build brand loyalty for kids to young to drive yet? I can’t imagine they had a longterm business model that involved skateboarding. Still, it was too expensive of a setup (manufacturing wise) to be purely promotional, especially considering that they offered three boards in two colors as well as the suspension system in two different configurations. Maybe someone at Hooker had a kid who skated. The brand is still around but it looks like it has been absorbed by Holley. You have to wonder if drag racer Bill Jenkins was pleased with having to share his ad space with a child’s toy. He received the nickname “The Grump” from his comrades on the track due to his no-nonsense attitude and general avoidance of chit-chatting with fellow racers.

UPDATE: Thanks to reader zeno01 and some scans from Matthijs we have a little more info on the origins of this board. See the Concrete Wave interview with Steve Alba after the advert.

UPDATE: Reader pics of a Hooker skateboard here.

If I didn’t know better I’d think this was a gag from GVK. The ad copy is absurd. “The ol’ Mersedes Bends Skatboard Factory?” Seriously? Even if “skateboard” wasn’t misspelled, that would still be a bit much. Twenty dollars will buy you the hottest skateboard you’ve ever seen. Star wheels designed by freestyle champ Ed Nadalin normally sell for $79.95 each (yes, each) but through this ad you can get a complete set for only $12. That’s an amazing 97% discount! Pre-designed configural CAMBER-FLEX? They make a big deal about including sealed bearings, so you know it must be 1976, and it is. Volume 3, Number 1, which is the October 1976 issue of Skateboarder Magazine. My best friend in grade school had a plastic board with a Mercedes logo relief on top, but no name visible anywhere. It always impressed me as a kid. We all called it the Mercedes Benz board. I’m surprised Skateboarder agreed to print this advertisement, it would be the same thing as Thrasher running an ad for Nash…. Oh wait, they actually did that all the time.

Here’s three vintage Levi’s print ads from the 70’s. The one on the right is from Salvador Dali’s brief, unpublicized performance art piece where he worked as commercial artist in various ad agencies. Yes, I am making this up.

SFGate has posted some pictures in a feature called Four decades of skateboarding in San Francisco. It’s part of their Let’s Go to the Morgue! series where they dig up old photographs from the San Francisco Chronicle. Better versions of the picture, along with a little commentary are on the SFGate blog. The earliest photo dates back to 1964, and the last one is from 1994.

A Flex-trol skateboard, apparently the first one on the Interwebs, as I couldn’t find a single image of one anywhere. I’m guessing the name is combination of “flex” and “control.” Yeah I know, wild guess.

This skateboard is fitted with a tension and torque control bar. The trucks are held at a fixed distance by the bar and as result:

1. Has a sharp turning radius. It takes less lean to do a turn.
2. Fewer skid-outs. The control bar tends to keep all 4 wheels on the ground during maneuvers.
3. Board flex is controlled. As the flex increases, the board stiffens. This eliminates any “mushy” feel.

Manufactured by the good folks at A.E. & Co out of Tarzana, Ca. I’m tempted to look it up and see if that patent ever got awarded. List of possible subtitles for this post:

It takes less lean to do a turn.
Fewer skid-outs
As the flex increases, the board stiffens?

Danimal picked this up recently at a Good Will!

Original vintage no skateboarding poster on sale at Antikbar. Published by the British Railways Board in 1978, it will set you back £325.00 or about $560. Pretty cool, but not that’s a steep price. There must be a British Railways Board collector’s scene.

I love the packaging from 70’s era skateboard parts. These parts are shrink-wrapped on a display card for hanging up on pegboard hooks, as if you could go to your local grocery or toy store and pick up a few items for your skateboard. Check out some goods from GT, aka Grentec Leisure Products.

It’s the Cracked Guide to Skateboarding, published in the September, 1976 issue of Cracked Magazine. As a kid, not knowing the history of which came first, I still somehow managed to grok Cracked as a somewhat inferior imitator of Mad Magazine. That didn’t stop me from pouring over each issue I came in contact with. I’ve always associated Mad and Cracked with trailer homes at the lake where my cousin kept his stash hidden from plain sight in his closet. His mother would literally sneer when she’d see us reading them, and she often disapproved vocally of “that trash,” which lent them a small fraction of an illicit quality usually reserved for Playboy and the likes. Sure, there were the frequent Bill Ward illustrations featuring out of place dangerously endowed females, but for the most part it was just adolescent gags and smart-assed comments. Issue 135 of Cracked tackles skateboarding in typical Cracked fashion.

The age old story of an insanely wealthy boy and his dog’s misadventures on a time traveling skateboard. How a comic book character as weak as Richie Rich got a spinoff title is a mystery. Richie must have been pretty popular. The number 2 issue of Richie Rich & the Dollar Dog, (February of 1978) has a story titled “Skateboard Dog.” With the bar already raised so high by the title, you’d think the story would fail to measure up, and you’d be correct. I think every issue of Richie Rich and his affiliated crew is worthy of the title “Number 2.” You can check out this sad tail [sic] after the jump. Some of the pages proved difficult to lay flat, but I didn’t take apart the issue for scanning in fear of destroying it’s obvious (huge) money making potential. I think I paid $3.50 for this 15 year old comic. In 15 more years I may double my investment! Eat that, Richie Rich.