Category Archive: Media Watch

Delayed bladder maturation in skateboarders

Congratualtions son, your photo is going to be used on some product packaging! Millions of people will see it and you’ll be famous! You’re looking at DryNites sleep diapers for rippers and bed wetters aged 8-15. They were spotted (tee hee!) in the Prisma supermarket in Kuopio, Finland. It’s a serious problem that some kids have. These are no doubt super helpful, but they didn’t need to traumatize the kid on the package. He’s surely going to be ridiculed, no matter how many radical (or upside down) skateboarding silhouettes are on the bag. The product is sold in 21 countries, but the US isn’t one of them. There are lots of active lifestyle and bedtime pics on the DryNites sites, but I can’t be expected to go through them thoroughly searching for skateboards because I have to go to the bathroom. – Thanks to Nicolas Bouvy for the photo

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hef

Nonstop Hef Hop

Portland brewery Hopworks has traditionally been bike-centric in their marketing. Recently I heard they were trying to engage skateboarding more. I thought I saw an image of Sasquatch riding a skateboard a few weeks ago but I can’t find it. It might have had something to do with their Sasquatch Strong Ale or possibly Abominable Winter Ale. Now there’s Nonstop Hef Hop, featuring a bunch of “playtime” activities on the can, some more athletic than others, I mean seriously, corn hole? I have not seen this beer in the wild, but I’m looking forward to collecting the skateboard version of this can, even though the art direction in this series is a little sterile. What they really need to do is establish an advertising presence on some sort of local Portland-based skate blog, if such a thing exists. – Thanks to Pete Lewis for the tip.

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tracker

Tracker History

As I was adding a cool Dan Wilkes and GSD advert to the archives I remembered that Tracker Trucks has a book coming out chronicling their 40 years of history. You might have watched Jim Gray’s humorous and in-your-face video about it on Facebook. Early reviews are good, but some readers claim that the pages don’t turn. Nyuk, nyuk, nyuk!

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zstrap

Sketchers Z Strap!

This is an old commercial for Sketchers Z Strap, but they still seem to run it every now and again. The 2D style animation is very low budget looking. I’m not sure if that’s an intentional nod to the Speed Racer era of japanimation or just a cost cutting measure. It’s most notable when the villain is in hot pursuit on his 6 wheeled monster skate. He looks al little bit like Oogie Boogie from the Nighmare Before Christmas, and he’s not really pushing, he’s just dragging that foot! In the climatic scene, our hero the ninja skateboarder shows off his vintage z-roller trucks.

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olloclip

Jamie Thomas for Olloclip

Jamie Thomas for Olloclip, the indispensable, yet disposable lens and adapter kits for smart phones. What do I mean by that? Olloclip allows you to quickly an conveniently expand the native photo and videography capabilities of your iPhone (or Samsung) by clipping a a high quality wide angle, macro, or telephoto lens. The lenses work great, actually, but they aren’t super cheap, and if you invest the $60-$100 in one their packages, you are shit out of luck when you switch to a new phone. That’s right, though your old lenses don’t become obsolete when you get a new phone, the bracket that mounts them onto your phone becomes totally useless, and they do not offer the ability to buy just the bracket. What are you supposed to do with your old one? Well according to a spokesperson you are “free to give them away or sell them on eBay.” So while I can’t argue against the quality of the product (Olloclips are massively useful, especially when photographing/videoing skateboarding, and they are well made), I can not help but be angry about planned obsolescence and unnecessary waste. After all, it’s not as if Apple doesn’t have a history of changing…

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Amorphous Jelly Babies Skater Dude

– Thanks to David ODK for the tip. On it’s own, I might not post this guy, unless I already had him in my possession. But something about his amorphous presence is a little disturbing, like some alien sent down to take notes and gradually assimilate and absorb the skateboarding populace into his undulating mass, until he grew to the size of the Stay-Puff marshmallow man. Then there’s the trictionary on the back of the box, often completely wrong or not actually showing the trick it describes. His arm is a lever that opens his backpack for storing Bassett’s Jelly Babies. Very sinister. There’s no date on this, but judging by the board and the description of the item as “vintage” I’m guessing it’s late 90’s or early 00’s. Get yours here.

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junkfood

Junkfood trifecta

Cookies, chips, and soda! Actually, that used to be a diet that sustained me well around the time these boards were made. Check out these skateboards featuring the Keebler Elf, Chester the (Cheetos) Cheetah, and the Coke logo.

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zephyr-comparison

Which do you prefer?

I’m trying to decide how much retouching and color correcting to tackle in the Vintage Skateboard Magazine Advert Gallery. Here’s a comparison for this Zephyr skateboards ad from 1975. Not surprisingly, the forty year old pages are discolored with age. Do you prefer the scanned image with minimal color correction, or the adjusted version that is closer to what the page originally looked like but has a slightly artificial look to it? There’s an enlargement to compare after the jump, but really this is just an excuse to get you to check out Zephyr Skateboards: Young dudes in heavy spots.

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Soup’s on

Before Mark Conahan was a renown skateboard cartoonist and all around ripper, he was a chubby little kid who modeled for Campbell’s Soup. At least that’s what I’d like to think since I lost my notes on this Campbell’s Soup store display featuring a kid on a skateboard. It looks very 80’s but could easily have been from the 90’s as well. Then again, those volleyball kneepads are very 70’s. Even though that board style existed in the late 70’s, the archives of S&A have pretty much demonstrated that art directors always lag a good 5-10 years behind the times whine comes to skateboard illustrations, so we can’t be sure.

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charm

Good luck? Charmed, I’m sure.

This is a 1978 comic book advertisement for a skateboard good luck charm as seen on Etsy. Apparently we skateboarders had some sort of creed that the manufacturer of this charm was willing to send you a hard copy of, along with a list of terminology. What does it mean when a pro says “coping,” “go for it,” “eat it,” or “Kick flip?” I guess I’ll never know. – Thanks to David ODK for the tip.

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  • Deborah: Feel free to reach out i can share info about my grandpa Cecil Schertz. And yes Aaron created the Native logo for him...
  • Eddie: Found this in 2026, so I recently acquired this gonz first model board through an uncle that got it at a thrift. I knew it was old but needed the verification and this article helped me out a lot. Kne...
  • Ashley Harris: I'd like a free catalog please...
  • Szin napalm: My girl has one of these and I put some monster truck style offrad wheels on it the thing is beast. I'm trying to get her to put longboard trucks on it like these reverse style 😀 I got...
  • Matt Be: Those were great starter boards. So many kids got one after graduating from the plastic banana boards. After wearing out the Executioner, it was time for a "Pro" board....
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  • iDL: Silverstar was a subsidiary of Nicotine Wheels/East Coat Urethane. Originally Ricky Oyola set up Illuminati as a subsidiary of Zoo York but had to close the company due to an existing copyright on ...
  • Matt O'Connell: Turtles was near my house, got demolished in 98 or 99. My friends and I were the last to skate it with Charlie Wilkins and Vinnie Ponte, next day it was demolished after an insane session. Last peop...
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  • Muppy: 2026 and I’m looking at one in my new band prac room right now. Cheers for this info guys!...
  • J.C.Hoogendijk: was my first deck 40 years ago...
  • Lee: Like Jason already said, the Conquering Warrior was a real complete and it was also my first proper skateboard (I don't consider it my first proper pro board). It was sold in sporting goods stores in ...
  • Ciaran gallagher: Friend me on Facebook Ciaran Gallagher Long Beach I will give you more info. Just seen message...
  • wes: I have a few of these....
  • Kilwag: Well this is funny. I while digging through my basement getting ready for a skate swap, I discovered I already had this game, buried in sea of plastic tubs filled with skate toy ephemera....
  • SEAN GOFF: Thats amazing...
  • Sandokanpedro: Salve ,anche io posseggo le due versioni.... imbullonati e l'altro perni fusi di Il primo nero con adesivo ed era accessoriato con ruote long ,recuperate le sue originali adesso è completo. L'altro...
  • Kilwag: Sorry, it's not our video. looks like it has been removed....
  • Dan: I realize this is a couple years old now, but I really wanna watch this video again. Any chance you can make the YouTube video public again and share the joy?...
  • Seth: These are dope af....
  • Ken: This is a great write up about Surf MC’s. Totally terrible. Wow. I don’t remember them in the 80s, but I grabbed the Surf or Die 12” single from Goodwill the other day. I may file a law suit aga...
  • Maria: This was my Dads company!!! He started it in our garage in Del Mar. I was 14 at the time. Thought I was the shit when we’d go to the competitions!...
  • Harry Rivenburgh: I have one. Contact me if you're still interested...
  • Steve: The top of the range Skuda La did get a review in Skateboarder Mag back in the day...
  • Rick Akiyama: They don't mention that they made 2 sizes of the variflex connection skateboard trucks. One is a¹ 5" hangar with an 8" axle and the other is a wider 6" hanger with an 9" axle I own both sizes...
  • Jan Haviney: I have a Bahne Banshee skateboard that I have had since the early 2000s. It's brand new, never used, still wrapped in cellophane and has the tags on it. I'd like to sell it... don't know it's worth o...
  • Marlee: Can it be taken apart...
  • Oscar: Hey! Amazing ilustrations, thanks so much I was have skate blue color with stamp in they Center of table of STP (lubricant), have a Big wheel 3" inch Continental. What model was? For You time a...
  • Seth: This is dope af. The crest/coat of arms really elevates the whole affair. 🧐...
  • Some Bullshit AI Spam: I totally get the regret of selling something you’ve had for a while, especially when it's a piece of skateboard history. The unique packaging of the Sidewinder Wheels must’ve been a hit—it's am...
  • Warren D Robinson: I had the black board (above) when I lived in Germany in 1978....
  • Michael Harris: I used to skate the slopes of Heathcote High school and saw the movie which I was in !...
  • Ivan Higgs: I have an original Ultra Flex board. It is 100% complete and still in great shape. We bought our house 8 years ago, and i found it when we were cleaning underneath the stairs. There was a hidden area...
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    Category Archive: Media Watch