Coke Burn
The real burn is that this short movie is just an extrapolated version of a dandruff commercial circa 2001 or so. I thoght I posted it already but I don’t think I have. Basically, it’s a skateboarder with a flaming head raging through the streets. Pretty much the same thing, though years earlier and not as well shot or polished in post production. I’ll have to dig through my tapes when I get home and put it up. Once the visual effects turn on, all reality is thrown out the window, so even on some of the more believable sequences it’s impossible to tell what is real. What’s it for? A new product from Coca Cola called Burn Energy Drink. According to Creative Review:
“The crux of our approach was to involve pre-existing communities in the creation and distribution of the key campaign assets
Those sequences that are real and establishing shots were filmed in Mexico City. Watch it after the jump.
[Source: Nerdcore]
- Thanks to MC for the tip.
Posted by: on July 28th, 2010
More posts by kilwag
Categories: Annoy, Commercials, Media Watch
Tags: Tags: Latin America, Marketing, Mexico, Mexico City
