The J is for Japanese


Michael J. Fox made some commercials in Japan for the Honda Integra in the late 80’s and early 90’s that were essentially designed to remind you that Fox was in Back to the Future without having to pay Robert Zemeckis and and Bob Gale. This is a print piece that looks like it was probably a magazine feature and not an advertisement. The Chris Miller deck dates to 1988 according to Art of Skateboarding, but the print piece appears to be from 1989. Because I first saw it on FB, it’s nearly impossible to trace to it’s original Internet source, but it might be this Michael J. Fox fan Tumblr. Unfortunately, there’s no real information about what it says or what it’s from. It’s likely related to the commercials because although none of the 5 versions I saw contain any skateboarding, a few contain scenes with the red guitar shown in this print piece. UPDATE: Added a vague translation.

Danimal offered info on the magazine page, courtesy of his wife Naoko: It’s from “Rodosho” magazine or in English, “Roadshow”. The box on the left says something about entering to win the image as a poster. The title loosely translates to “wedding ring is light.” Naoko says that it makes no sense but could be contextual to the rest of the magazine. So there you have it. The more you know, the less you know!

A couple of Michael J. Fox commercials for the Honda Integra.

Here’s a print ad from the same campaign.


[Source: ]

1 Comment

  1. Wow, those are some weird commercials for the Integra! I love how they just have him hit some random strings on the guitar…it sounded aweful! 🙂

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