Shoot First, Edit Never


Graava is a camera/app combo that is supposed to make it easier for you to actually do something with all the footage you acquire. Basically, you dock the camera and the open the app, decide how long you want the the end result to be and then let the app make a video for you after it analyzes the footage for… what I’m not sure. A skateboarder is used in their marketing video, and apparently he works in an office where it’s cool to come in late and edit skate videos… hold on, his video is edited for him while he works so he doesn’t have to worry about getting fired. Obviously, this wouldn’t work for any sort of “real” skate video, but it seems to do the trick if you’re just pointing a selfie stick at yourself while you cruise on the bike trail. The question is, why build and sell a separate camera instead of just making an app that takes video from any source? If only someone could invent an app that automatically compiles and writes an Ebay Watch.


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