Yoyo Wheels, then and now.


An entity called Artist of Design offers a retro typeface called AZ YoYo which was “inspired from a ’70’s vintage skateboard logo style.” Just in case the name doesn’t give it away, the logo in question is Yoyo wheels from Gordon & Smith. The advert on the left is from a 1978 issue of Skateboarder, as seen in the S&A Vintage Skatemag Advert Gallery. That’s Steve Cathey in the photo. Artist of Design offers another retro font based on the Hobie Surfboards logo.

Update: MC pointed out that the original was an old Linotype face called Stilla, which was originally published in 1973.

– Thanks to Jer Warren for the tip!




  1. goonography. die today.

  2. I want a set of 50/50 yoyo’s SO BAD. Total grail for me.

    Can you have a wheel grail? Oh well.

  3. Not Linotype, Letraset.

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