Lexus behind the Hoverboard curve


I think someone in marketing forgot to tell the decision maker at Lexus that the “real” hoverboard viral marketing campaign has already been done. It’s barely been a year, and since that time an actual working hoverboard (of sorts) has been created. So it’s extremely unlikely that Lexus has made such an amazing leap in technology. Sure they could make a prettier version of the Hendo, but you’d still have to ride it on a special surface. I’m sure it won’t cost much to retrofit an average skatepark for maglev technology. If you’re buying into it, they’re going to release more details on Oct. 21, 2015, which is the date Marty McFly went “Back to the Future.” I guess they couldn’t wait till the next April Fools day. It looks like the old Tony Hawk Ride game controller from Activision. (Yes, I’ll eat my hat if I’m wrong, but I’ll be excited about it.)

UPDATE: it looks like they’re building a special skatepark for this board. Pics and link after the jump. – Thanks to Josef for the tip.

[Source: Bloomberg] – Thanks to Steve Spurlock for the tip.

This photo shows a metal inlay in what looks like a concrete skatepark being built for this hoverboard, or possibly a ride at Disney’s Epcot center. Apparently you’re meant to ride on a very narrow, predefined path. I can imagine sliding off the levitation zone is probably easier than staying on it. This epic waste of money is being perpetrated near Barcelona. They’ve got some launch ramps and stairs too, which seems fairly ambitious. Head over to for more.



Look familiar?


1 Comment

  1. Joesf on June 26, 2015 - Reply

    They are building a special park for their hoverboard – Link

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