Nike SB App

Nike SB App

This is a little old, and a little odd. There are already a few social apps and web sites out there for sharing skate spots and footage, and a couple for playing S.K.A.T.E., But the Nike SB App rolls them all into one and then some, giving new meaning to the term “tech skater.” Nyuk nyuk nyuk… The tagline is “Connect. Progress. Respect.” The app lets you play the game of S.K.A.T.E. worldwide, connect with other users, and accept challenges:

Step up to new challenges issued by Nike SB and our pro team to help you keep progressing. Share your footage and have the chance to get noticed by Nike SB, our team, and many more!

Then there’s something called a “trick tree”

Lose yourself in skateboarding’s endless creative process with our extensive Trick Tree, further inspiring you to learn and expand your skills. Watch the pros demonstrate with new filming and viewing techniques, and help expand the Trick Tree with your own footage.

The whole thing sounds marginally acceptable until you get to the point where you get to earn virtual badges, which is a little bit too much in the Dora the Explorer vein for me. The video promo features a remix of a Cocteau Twins song, so I’m not sure who this is aimed at, but it’s slick. That’s for sure. If you’re on an iOS device you can download it free from the App store. Imagine showing some kid in the 70’s how one day, other kids would be skateboarding, watching videos and entering contests with their phones. Actually, I think they showed this in the claymation scene of Skateboard Madness…

Screen caps from the app.

Nike SB App

Cocteau Twins soundtrack in the commercial.

Must be some kind of crazy dream. Look out! Hey! Skip to the 3:30 mark to get to the Nike SB iPhone App sequence.


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