Luxe Bearings in an iPhone case

I know nothing about Lux Trucks, except they seem to have materialized out of thin air from Epic Distribution. We’ve seen a lot of interesting, gimmicky packaging for bearings over the years, usually in the form of a toy, but this is the first time all that extra plastic might actually be useful. Luxe Bearings come with a free iPhone 5s case, which is pretty cool idea, even if the case itself is uninspired. It’s interesting what it says about the market share of (or public mind share) of smart phones: Suck it, Android and Windows Mobile!