Salon.com has an article on why ESPN’s efforts birng the X Games to a worldwide audience aren’t as successful as they’d like. Are the unsuccessful? I’m not sure. Are you paying attention? That’s the main part of the article.
Essentially, what ESPN seems to miss, is that that the statement “I am a skateboarder” is a far different one than “I am a basketball player”.
The author Matt Reevy get’s it. There’s are a couple good quotes in there (like this post title) that sum it up pretty well. I guess my mission here at S&A is finished.