Appeal to the youth

Kids everywhere know that JCPenney… wait, try this. Known for their extreme… errr, well. The JCPenney miniramp at the Dew Tour.


  1. JakeAndAnnoy on August 20, 2010 - Reply

    It’s no surprise they have to wear helmets, but Jeezus, do they make you dress in their pussy-ass clothes to skate the ramp??

  2. Prickly Pete on August 20, 2010 - Reply

    Zoo York, the clothing brand formerly known as Hot Traxx, oooonly at JCPenny’s!!!

  3. Just curious….
    How were those kids able to skate that ramp with only one wheel on their board?

  4. Try skating at a JCPenny store and see what happens.

  5. I regret subjecting my kids to that Dew tour bullshit. The kids liked all the the free crap that was being passed out, but It was corporate brand brainwashing every where you looked.

    • I took my kid a couple years ago and came to the same conclusion.

      It just wasn’t worth it.

      “Hey, this is what skating is all about! Red Bull! Slim Jim’s! Hot girls destined for pole dancing handing out free Mt Dew! Sticking your head through a hole in a tarp so a brand new 2009 Toyota Blahblah can peel out and spray water in your face! Wacky wacky wacky! Oh, and Sean White is doing 20′ airs inside. Hey, can we get your input on some new product we’re testing?!”


      The last 2 years have been about the Trifecta and we both had way more fun.

  6. someguyatwork on August 20, 2010 - Reply

    Subtle advertising.
    By the way, Pennys has been down since day one:

  7. The only good tour is a Brew Tour. Yeah bro!

  8. Danimal on August 20, 2010 - Reply


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