Toyota Matrix and the dark side

Toyota Matrix web advert

I was geeking out over at Gizmodo when I noticed a skateboard in a web advert for the Toyota Matrix. There’s a scene at an imaginary extreme!™ sports complex that you are invited to shake up with your mouse. If you do, everything goes haywire but the car stays glued to the road. After a bit of time everything gets shaken off screen and the ad tells you to stick to the road with available all wheel drive. Then it says “get in touch with your dark side,” which near as I can judge form the advert, must mean if there is an earthquake you should ditch your skateboard and ride BMX bikes on a half pipe.


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