Can you get that technology into a trucker hat?

3do foam

I love it when science fiction type technology becomes real, and so do you. A cheeky brit (uses the F-word in interviews!) has invented a polymer foam that is flexible until the molecules are excited, and then it get harder faster than a 13 year old boy slow dancing. So far it’s already in use in some sports equipment like shin guards and goalie gloves for soccer. Quiksilver has reportedly made a beanie with the material, called 3do foam, although a web search of the site reveals nothing. (Update: Here’s a buy link, but 6500 Euro is $9,595. That can’t be right. ) Globe shoes has an exclusive action sports footwear license for the material, and is said to be using it for absorbing heal impact without sacrificing flexibility. It sounds like an amazing breakthrough for street skaters, and even bowl riders who have been known to get a bruised heal. Suddenly, knee and hip pads can be totally unobtrusive as well. The foam only works where it is up against a somewhat rigid surface, so it won’t protect you against getting a board to the nuts. Now if they can just get this technology into trucker hats and hoodies, maybe you’ll finally see fashionable helmets at skateparks. You can watch a video of a reporter whacking the inventor on the head with a shovel after the jump. – Thanks to Grumpy Joe for the tip.

Here’s another Globe Shoes link and the article on Sky News where this video originally appeared.


  1. Bloody wackers…

  2. Armorgel!


  4. Guy wrote in –

    Hey, that 65,00 means 65.00 . They use a comma in Europe rather than a decimal point.

    Ok then. But WTF? I thought mathematics was a universal language.

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