The money is in the shoes.

sole technologies

I try to refrain from commenting on shoe stuff as a rule, which is why we didn’t mention Lance Mountain jumping ship to Nike SB (oops, too late). Here’s an article in the OC Register showcasing the opulent wealth of Sole Technologies owner Pierre André Senizergues. It’s a feature that is kind of like MTV’s Cribs for a-holes. Eat the rich.

Pierre André Senizergues lived in a van when he arrived in California from France as a young man of 21. He spent his days in the sunshine, skateboarding at the beach. At night, he’d move from parking lot to parking lot until he found a safe spot to sleep. Now, 22 years later, he owns four homes, including two waterfront locations in Newport Beach. Along the way, he built a $200 million skateboard-shoe company in Lake Forest, Sole Technology Inc.


  1. I love rich people. They taste just like chicken only fattier.

  2. houseofneil on May 15, 2007 - Reply

    Lance didn’t “jump ship” to Nike. Adidas fired him.

  3. Really? Source?

  4. A guy that works for Adidas. They only wanted 3 pros on the team, and Lance was odd man out so to speak. Of course I’ve barely heard of 2 of the guys they kept. Check

  5. Hey guys, this guy, I believe is Pierre Andre, former pro-freestyle skater. He was the only other freestyler on the Powell-Peralta team back in the 80’s, along with Rodney Mullen.

    Someone should do an article on how all the old freestyle guys or P-P guys run everything in skateboarding. What’s Steve Rocco up to these days?

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