Battle stereotypes with stereotypes

Drifter Skateboards in Atlanta Constitution

Taylor, with his short haircut and businesslike demeanor, doesn’t fit the profile of the average skateboarder, who’s often a teenager with stylishly long hair and a devil-may-care attitude. Taylor’s more the Tony Hawk type, a guy in his 30s who can make money doing what he loves.

He doesn’t fit the stereotype, but they still used This dude’s rad boards ‘feel right’ as the headline for an article about Drifter Skateboards, a small D.I.Y. skateboard manufacturer. Hmm… sounds familiar. Other than that, this article in the Atlanta Journal Constitution is OK, just brief. Hold on… of all the interesting parts of the process involved, they chose a picture of owner Ryan Taylor shrink wrapping an unidentified object. Someone fire that photo editor. Those graphics remind me of a certain Blockhead era. Update: Drifter web site.


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