History Lesson – Accept No Substitutes indeed.

If you checked out the Skateboard Fieber site for earlier Made for Skate shows, they used this image to promote the show and I just wanted to point out the 1975 image by Jim Evans that the poster image is ahem… paying homage to. Cadillac Wheels ad – back cover of Skateboarder Magazine Volume 2 Number 4. Yeah I know, they modernized the image by referencing stencil graffiti, and vert skaters don’t understand modern street skating.

The Zurich page features some pretty cool skateboard memorabilia from the Skatelab collection.


  1. The real question is, where did you find that image from Skateboarder Magazine Volume 2 Number 4.

  2. In my basement dude, I think I have the first couple of years. I got that first issue (Vol.2 No.1) with Greg Weaver on the cover in the mail. I subscribed when they announced it in Surfer magazine to which I also subscribed at the time.

  3. Click link to see who the guy is in the illustration. Local photographer r.r. jones is the skater. He is a good friend and super talented.

  4. You don’t happen to have that original photo around do you? That would be amazing to see.

  5. I don’t have the original photo. Stan at http://www.bahneskateboards.com/products.htm bought the rights and did a reprint of all of the ads and made small posters. I’ll ask r.r. if he has the photo. He will get a kick out of the fact it is still being used. He was 16 when he did the shoot for Jim.

  6. That photo before they re-did it was of Gregg Weaver, the Cadillac Kid. He was the skater who always skated barefoot.

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