Projected skateboarders don’t cause bomb scare.

sport life gum advert

Sure, some guerilla marketing tactics can get you into trouble. Others, not so much. Take this video footage of skateboarding being projected on buildings from a moving van. It makes it look like a guy is skateboarding down the street or along the roof tops and ledges of second story buildings. This projection trick has been done before on subway trains, but for art, not money. The skateboard projection is for a gum called Sportlife, Holland’s equivalent of Gatorade Gum (yuck!), proving Americans aren’t the only ones trying to jump on the Extremeâ„¢ bandwagon. Catch the video and more after the jump. [Source:]

Sportlife: Make it to the Pack

sportlife gum skate

Can you make it to the pack? If you do, you will likely be disappointed. The web site is a very weak collection of “freeze the moment” photographs broken down into categories that you can view, vote on, and add your own. They aren’t even all action sports pics. Some are just badly posed efforts. Lame, but maybe kids in the Netherlands are into it. At least the execution of the projection video is well done, and nobody thought it was a bomb.

Have you been living under a rock or experiencing a generation gap? Here’s video of the Adult Swim Aqua Teen Hunger Force Mooninites devices. If it brings us only one new reader, I’ll be happy. How’s that for viral?


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