A Commercial a Day – Day 4: LA Weekly Pool Skating

Here’s a short commercial for the free paper LA Weekly. LA Weekly is giving a nod to skateboarding culture without resorting to the easy way out with Extremeâ„¢ stereotypes. That’s what you’d expect with a “hip” paper. Appears to be shot on super 8 and looks authentic. Hmm… I wonder who made this. Sound familiar? Watch the video after the jump.

LA Weekly Pool Skating Commercial

This commercial was shot by Nichols/Charnoski Films. It’s nice that they went with someone who had skateboarding roots to get this done. I don’t know anything about the series and there is no information available on the NCP site. Perhaps they were each shot by different artists, or not. Actually, I don’t even know if it is part of a larger campaign or just one ad, but it has the feel of a series. It’s got a rockin’ soundtrack. The skate footage shown is dwarfed by the amount of pool preparation time. Watch the commercial and let us know if you know who the pool service crew is.