Pendelton Woolen Mills has a pretty conservative approach steeped in their history and name. They’ve also got a somewhat secret operation going on to appeal to hipsters, with limited and semi-limited production runs ranging from t-shirts to higher fashion wear in their Portland Collection. They want to expand their market without alienating a loyal customer base. Then there’s this advertisement at Windells that features what they’re mainly known for, which is a wool semi plaid looking fabric. Bonfire’s connection? They must have used some Pendleton wool lining their snowboarding gear. So this is best of both worlds, young action sports enthusiasts and the 45 year old housewife together at last. Fire up the Cougar Life theme song. I may sound bitter, but I’m not. I’m just a little bit puzzled. A snowboard clothing company hooking up with an uptight fabric mill in the middle of an identity crisis. What better way to advertise than with a Skateboard? Actually, Bonfire has been throwing the Pipe to Pipe skateboard/snowboard contest for fifteen years now, so it does make sense after all. Unobstructed view after the jump.
Update: Pendelton wool covered Vans, thanks to Ben.