This little bit of would be viral social marketing has been pretty heavy handed, the pr firm has been sending clumsy emails trying to grease the wheels before the event. The whole thing is just so awkward and forced, but here it is on Skate and Annoy, so it worked on some level. I know that the auto makers in Detroit are in a tight spot, but maybe the money would be better spent trying to design a car that doesn’t look like a half a turd on wheels instead of paying Rob Dydrek to do a barrel roll over a skateboard and call it Extreme™. I just looked at some other pictures of the Chevy Sonic online and I guess it doesn’t look half bad sometimes. Looks like they’re going after the rice burner racers.