Lifestyles of the rich and clueless
January 2nd, 2008 by Kilwag
Stop the presses! The days of slipping, banana peel-style off the top of your deck are over. Ferrari has made an important advance in friction technology. Apparently, the grip tape on this Ferrari branded skateboard is also coated with some sort of magical anti-slip material, which would make it even gripier than regular old grip tape. I hope they didn’t use spray-tack on griptape, otherwise my patent dreams are over.
The Ferrari skateboard features a seven-layer Canadian maple board and stretches 79 cm by 20 cm. The Grip Tape on the upper surface (with Ferrari logo) is coated in an anti-slip material to improve grip. A stunning Ferrari red finish, the Italian tricolour and the Prancing Horse logo adorn the underside. The skateboard also has black 54 x 36 mm polyurethane wheels custom moulded with a red stripe. The Ferrari skateboard comes in a stylish red nylon carry bag too.
Ferrari has been slapping their logo and PMS color matched red paint on host of mediocre non-automotive devices such as laptop computers for several years now. Further diluting the brand name with a mediocre skateboard must have seemed like a good idea to them as well. Who makes those trucks and how hard are those wheels? Who cares, because it comes with a stylish red nylon carry bag! Count me in. I’m sure this $169 bargain will be available from the Ferrari Store for a long, long time, but just in case it isn’t, there are pictures after the jump. Seriously, who is this aimed at? I guess this would be the skateboard James Spader would have ridden in Pretty in Pink.
[Source: Be Sportier]
Ferrari Skateboard
January 2nd, 2008 at 10:49 am
it’s aimed at 2 groups : those who own a Ferrari and have kids and those who wished they owned a Ferrari and have kids. But seriously how big is that market? how many boards would they sell to justify this. The paper work alone wouldn’t be worth it… maybe their marketing department is hurting for ideas
January 2nd, 2008 at 11:22 am
I can’t imagine why anyone would want to ride a skateboard that is only 20cm wide.
January 2nd, 2008 at 12:23 pm
“The Prancing Horse logo”? I did not know it was called that. I would have thought “Bucking Stallion” or something. Hmm.
January 2nd, 2008 at 12:29 pm
I guarantee you that my friend (he owns a Ferrari) will buy one. He also has the Ferrari espresso machine.
January 2nd, 2008 at 12:39 pm
yeah, i need at least 22cm’s
January 2nd, 2008 at 7:00 pm
[...] Ferrari skateboard - Ferrari Store - The Official Ferrari International Online Shop Skate and Annoy » Archive » Lifestyles of the rich and clueless I think Ferrari didn’t do their research. We all know that rich old guys ride longboards. [...]